Google Ads Services:

Maximize Your ROI

PPC AUDIT & RESEARCH FOR THE CAMPAIGN

In order to get your PPC campaign underway, we need to get the groundwork done first. Which will include the audit of your current website and the PPC campaign (if you are already running a PPC campaign) – PPC Audit

• • Analysis of the website
• • Content analysis of the website
• • Feasibility check of the landing page
• • Speed of the website
• • Checking of Call To Actions on the website
• • Mobile responsiveness of the website
• • Audit of your current Ad campaign (if you are running ads)
• • Negative keywords check
• • Checking of Ad campaign, Ad groups and conversion rate etc.

After the website & PPC campaign audit for Google Ads we’ll move on to the research part for the campaign. – Campaign Research

• • Keyword research
• • Market & Audience date collection through first-party data collection
• • Competitor research & analysis of their campaign

CHOOSING THE RIGHT AD CAMPAIGN TYPE

After completing the research and collecting all the necessary data we’ll be able to understand your goals and how you want to run your Ad campaign. It is vital to understand the purpose of your campaign which will allows us to suggest and choose the right campaign type for your business. - Types of campaigns based on your goals:

CREATION OF AD COPIES & DESIGN LANDING PAGES

Creating captivating ads is essential for drawing in your audience and driving conversions. With RANKMEFIRST.PK building Ad copies and campaign as easy as it gets. With a skilled team of designers, developers and content creators we launch successful PPC campaigns. Our services include

• • Creation & setting up ad campaigns
• • Setting up ad groups
• • Writing ad copies
• • Designing & develoing landing pages where required
• • Creation of videos for video ads

With RANKMEFIRST.PK you can easily scale up your Google Ads campaign, not only in Pakistan but we provide PPC services for all regions around the globe.

SETTING UP FUNNEL TRACKING & AD CONVERSION TRACKING

The most important part of any Google Ads campaign is the tracking of its success. With funnel tracking and ad conversion tracking it allows us to measure and track how the users are interacting with the campaign. It gives us a detailed insight of how the campaign is performing and within the reporting it allows us to give you a transparent view of how your campaign is progressing. This is how tracking helps us with the ad campaign

• • Make decisions based on accurate data
• • Enhance the bidding strategy of the campaign
• • Filter out ad campaigns that are not producing much profit
• • Filter out negative keywords
• • Understand the user journey
• • Inform you regarding the progress in detail and give realistic data backed projections

LANDING PAGE CREATION & OPTIMIZATION

Many successful PPC ad campaigns leverage the use of a dedicated landing page. At RANKMEFIRST.PK we not only have expert PPC specialists but a development and content team to support your PPC campaign. We have pre-built templates for landing pages and where required we also design and implement custom landing page for your campaign. A dedicated landing page for a PPC campaign helps in multiple ways

• • Allows us to modify the campaign without changing anything on the website
• • It removes distraction (unlike a general service page/homepage)
• • A page designed for PPC will produce a better quality score and helps with better conversions
• • You won’t need to tamper with the SEO of the service pages and home page.
• • You can easily track the ad campaign separately from other campaigns such as (SEO, Social media etc.)

It is understood that landing pages dedicated for PPC campaign provides better results on Ad spend as you get better data collection and more leads.

CAMPAIGN LAUNCH & MONITORING

Once everything is setup, we move onto launch the campaign. It goes into a review period, where Google evaluates the campaign and then launches it. We not test our preparation and setup of the campaign as the clicks, impressions and visitors start coming in. With the help of our online dashboard, tracking tools, Google analytics and Google Ads dashboard we keep track of the campaign’s progress and performance. Everything is monitored and as the data is collected we start modification (where required) within the campaign.

• • Bid management
• • Addition of negative keywords
• • Keywords matchin restriction (where we decide whether to run campaign on phrase match, exact match or broad match)
• • Understanding the peak hours
• • Making decisions at what time and day we may need to pause the campaign
• • Checking the conversion rate and optimizing the budgeting and campaign

As long as the campaing is running, our experts will keep monitoring and will update you regarding the progress. So you may focus on your business while we make sure your ROI keeps increasing.

COMMUNICATION & REPORTING

Our relationship doesn’t end with the campaign launch. We believe in fostering a collaborative partnership, offering ongoing support and strategic advice to ensure your PPC efforts yield continuous growth. By working together, we adapt to market changes and seize new opportunities, ultimately leading to sustained success for your business. With that we report to you consistently every month so you are not kept in the dark. Our communication & reporting includes

• • Consistent updates of the campaign on email, chat and call
• • Suggestions during the campaign regarding keywords, ad groups, campaign and budget
• • With daily and weekly updates we send a detailed monthly report
• • Breakdown performance of ad groups, campaigns and keywords
• • Report includes spent budget, conversions, ad score etc.